Email Marketing
Email marketing services
Email is the channel you own — no ad auction, no algorithm deciding who sees you. We turn your list into repeat revenue with proper strategy, automation that runs while you sleep, and the deliverability groundwork that keeps you out of the spam folder.
What we build and run
Most business email is "blast when we remember": no segments, no automation, a stale list and no idea why open rates sank. Done properly, email is lifecycle marketing — the right message to the right segment at the right moment, from the welcome series to the win-back. It is consistently one of the highest-return channels precisely because you already paid to acquire the audience.
Strategy and programme audit
Review of list health, deliverability, automations, content and cadence — producing a prioritised roadmap before anything is built.
Campaign management
Planning, copy, design, build, testing and sending of promotional campaigns and newsletters on an agreed monthly calendar.
Lifecycle automation
Always-on sequences: welcome series, abandoned cart, post-purchase, re-engagement and lead nurture — triggered by what people actually do.
Template design and coding
Mobile-responsive, brand-aligned, dark-mode-safe templates tested across the major email clients.
List growth, segmentation and hygiene
Signup capture, segmentation by behaviour and purchase history, and regular cleaning of dead addresses to protect your sender reputation.
Deliverability engineering
SPF, DKIM and DMARC authentication, inbox-placement monitoring and reputation repair — the technical work most agencies skip.
Who this is for
- E-commerce and D2C brands that need repeat purchases, not just first orders
- B2B and SaaS companies that need lead nurturing and onboarding sequences
- Businesses with a customer list they have never systematically emailed
- Teams whose email underperforms and who suspect deliverability or list quality is the cause
How it runs
Audit and discovery
List, platform, past performance and deliverability reviewed against your goals.
Strategy and roadmap
Segmentation plan, automation map, content calendar and KPI targets in one written document.
Build and launch
Templates, flows and campaigns built and QA-tested, with an A/B testing framework in place from the start.
Optimise and report
Ongoing testing of subject lines, send times and offers, with monthly performance reviews against the agreed KPIs.
Platforms we work in
Your list is your asset — it stays in your account, in your name, and we never buy lists or send to anyone who did not opt in.
What it costs
We quote per project after the scoping call, because an honest number depends on scope rather than a price list. These are the factors that move it most:
- Number of campaigns and automation flows per month
- Scope — strategy only, or full-service copy, design, build and management
- List size and platform tier, since ESP fees scale with subscribers
- Technical work required — migrations, integrations or deliverability repair
Engagements run as a fixed-scope project, a dedicated team on monthly contract, or an ongoing support & care plan.
Questions
Will my emails just end up in spam?
Deliverability is earned, not guaranteed. It depends on authentication, list quality, engagement and content practices. Our job is to set those foundations, monitor spam signals and repair reputation where it is damaged — and nobody can honestly promise one hundred percent inbox placement.
How often should we email — will people unsubscribe?
There is no universal frequency; it depends on your audience and what they signed up for. Consistency matters more than volume, segmentation lets you email engaged subscribers more and dormant ones less, and a few unsubscribes are healthy list cleaning, not a crisis.
Our list is small and old — is it worth it?
Usually yes, with care. Automations work at any list size, but a cold list needs a careful re-engagement approach — never a blast, which risks spam complaints. List growth becomes part of the plan, and we will never suggest buying lists.
Tell us what’s slowing your business down.
A free scoping call, then a clear written plan within 48 hours — what to build, what to buy, and what to skip.
Book a scoping call