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Search Engine Optimization

Search engine optimisation services

We make your business visible to people who are already searching for what you sell — on Google and, increasingly, in AI answers. No guaranteed-ranking promises, because nobody honest can make them: just method, transparency and measurable movement in traffic and enquiries.

What SEO work includes

SEO has a trust problem. The market is full of providers promising page one in thirty days, delivering junk backlinks, and disappearing when the penalty arrives. We work the other way: a proper audit, a prioritised roadmap, white-hat execution and reporting you can verify yourself in Search Console. Search behaviour is also shifting toward AI answers — the same foundations that rank you on Google get you cited by them.

Technical SEO

Crawlability, indexation, site speed and Core Web Vitals, mobile experience, structured data and site architecture — so search engines can actually access and understand your site.

On-page optimisation

Keyword research and mapping, titles and meta descriptions, heading structure, internal linking and content optimisation matched to search intent.

Local SEO and Google Business Profile

Profile optimisation, local citations, review strategy and local keyword targeting for businesses that win or lose in the map pack.

Link building and digital PR

Authoritative links earned through outreach and genuinely useful content — quality over volume, and never paid link schemes.

SEO content strategy

Topic planning tied to buyer intent, content briefs, SEO copywriting and refreshes of pages that have gone stale.

Audits, reporting and AI search visibility

Full audits, monthly reporting from GA4 and Search Console, and optimisation for AI answers — being cited by AI Overviews, ChatGPT and Perplexity, not just ranked in blue links.

Who this is for

  • Local and service businesses that need to appear in map-pack and near-me searches
  • E-commerce stores competing on product and category keywords
  • B2B companies with long, research-driven sales cycles
  • Businesses whose traffic dropped after an algorithm update or a bad previous SEO vendor

How SEO runs

  1. Audit and baseline

    Technical crawl, content and backlink review, and competitor gap analysis — so the plan is built on evidence, not templates.

  2. Strategy and keyword roadmap

    A prioritised keyword and topic map with a quarterly plan, sequenced by effort and expected impact.

  3. Implementation in monthly sprints

    Technical fixes, on-page work, content production and link acquisition shipped continuously — not saved up for a big reveal.

  4. Measurement and iteration

    Monthly reporting on rankings, organic traffic and conversions, with the plan adjusted as algorithms and your business change.

Tools we work with

Google Search Console Google Analytics 4 Ahrefs and Semrush Screaming Frog Google Business Profile PageSpeed Insights Schema and structured data

Everything we do is visible in your own Search Console and analytics — you can verify our reporting independently.

What it costs

We quote per project after the scoping call, because an honest number depends on scope rather than a price list. These are the factors that move it most:

  • Industry and keyword competitiveness
  • Current technical state and authority of the site — new or penalised sites need more groundwork
  • Scope: local, national or multi-country and multi-language targeting
  • Content and link-building volume required each month

Engagements run as a fixed-scope project, a dedicated team on monthly contract, or an ongoing support & care plan.

Questions

How long does SEO take?

Initial movement commonly appears within roughly three to six months, with stronger results over six to twelve months and beyond — depending on competition, site history and investment. Anyone promising page one in weeks is a red flag, and we would rather lose the work than make that promise.

Can you guarantee first-position rankings?

No, and neither can anyone else — Google itself warns against providers who claim they can. What we commit to is process transparency, agreed deliverables and measurable movement in visibility, traffic and enquiries.

Is SEO still worth it now that people ask AI instead?

Search behaviour is shifting, not disappearing. AI answers cite sources, and the same things that rank you — authority, structured content, clear entities — are what get you cited. Modern SEO covers both, and ignoring either half is leaving visibility on the table.

Tell us what’s slowing your business down.

A free scoping call, then a clear written plan within 48 hours — what to build, what to buy, and what to skip.

Book a scoping call